identity system for a non-profit organization that provides new undergarments, donated by stores and individuals, to those in need
After much concepting, I arrived at the happy little elf who brings gifts to those in need. The elf is a symbol for charity and goodwill and also reflects the whimsical nature of the founder of this organization, a 16 year old high school girl with a big heart. Concept, illustration, and graphic design by Nicole Piar.
